How To Market Books For Kids

How To Market Your Children’s Books

Every children’s author wants to know how to market books for kids.  The problem is, once you write your book you’re pretty much on your own.  So what kind of marketing should you use?  That’s easy… Learn how to use relationship marketing.  This means being yourself and cultivating relationships with other writers, bloggers, and readers both on Facebook, Twitter and through your website and the websites of others.

Too often, writers cringe at the thought of marketing.  It’s a spooky word that implies forcing people to buy your product but that’s not how it has to be.  When you market your books for children, who is your target market?  How do you engage those readers?  And, how do you get yourself out there and meeting people?

It’s all about giving of yourself and letting the relationships bring you your desires.  it may seem counter productive but the more you give, the more you receive.  This has always been true.  The more you give from your heart the more you will be on the radar of the people who make a difference in your market.

Here are a few ideas that can help get you and your book some needed attention.

  1. Promote Locally –  Get in touch with teachers, librarians and school board members.  Let them know you are a children’s book author and help them spread the word.  the more you work with them the more they can help you.
  2. Are There Stores In Your Area That Can Work With the Theme Of Your Book – If your book involves animals, go to a veterinarian and offer to host a day with the animals.  If it involves a doctor, have them sponsor a day with you where you can read to the young patience or even talk about your book.
  3. Get Involved With Events At Your Local Library – It’s a great place to meet with parents and children and you can talk about your book.
  4. Church – This is always a good idea to get some of the children involved especially if it has a religious or moral based theme to it.

Whatever you do, you must be the one to spread the word about your books.  Book promoting for children’s books can sound like a daunting task but if you chop it down to bite-size chunks that are fun to do you’s be surprised at how effective it is.


A. J. Westin is a children's adventure book author who specializes in writing stories kids really want to read. He has written over two dozen books and has dedicated his life to helping kids become better readers through his inspirational stories.
Have ever dreamed of becoming a children's book author but didn't know where to turn? Then download my powerful writer's guide that will help catapult you to becoming a bestselling children's book author... for FREE

15 thoughts on “How To Market Books For Kids

  1. I’m 17 and I really want to write a children’s book, do you think I’m old
    enough to write yet? I’m positive that it is what I want to do when I leave
    college, so if anybody has any tips or knows any websites where I can get
    tips then I’d be very grateful!

  2. Hi Katie,
    I want to reach out to you and tell you that you are great and I love your
    enthusiasm!! I am interested in getting my first children’s book published
    and would love to do it electronically. I thought about working with Amazon
    for this first book.
    I truly enjoy writing, and like you, it really isn’t my actual career.
    However, I definitely would like to cell my children’s book, but am in need
    of a children’s book illustrator since as a visually impaired person, art
    is not my thing… What advice could you give me as to how to find an
    illustrator that is not very expensive for me? You briefly speak about it
    during this interview, but if you could give me A little more in depth
    advice about finding a good illustrator, I would really appreciate your
    I definitely will look more into your podcasts and website to learn more
    about how to get out there with my writing. Thank you. :-)

  3. Loved this video! Very informative as I wish to break into children’s books
    and illustrating them. Only thing on the negative ledger? The English lady
    is UNBELIEVABLY distracting with her constant head bobbing. Lol! But GREAT
    video nonetheless!

  4. Thank you so much Joanna and Katie…. I am working on my second children’s
    book (writing and illustrating) not published yet but now I know some tips
    and directions to go in. A big thumbs up.

  5. Great interview. I love Katie Davis, she has such a relaxed, natural
    approach that comes across in her writing. Thank you.

  6. Writing, illustrating and marketing books for kids with +Katie Davis
    Writing, Illustrating And Marketing Books For Kids With Katie Davis

  7. Writing, illustrating and marketing books for kids with +Katie Davis
    Writing, Illustrating And Marketing Books For Kids With Katie Davis

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