Writing A Bestselling Children’s Book
Warning: Becoming a best-selling author isn’t just snapping your fingers and voila, you’re the next J. K. Rowling. Turning your children’s story into a best-selling book may sound like a daunting task but it can be done. It consists of more than the words you write or a great idea. Writing a bestselling children’s book brings together many elements such as the idea, the dialogue, the cover art, and most importantly, the marketing angle.
If you forget the marketing part, no matter how great your book is, no one will ever read it and that’s a real shame! Most authors forget about this by saying, “I’m a writer, not a marketer” and then wonder why no one buys their book. I’ve been guilty of this… especially when I first started writing children’s books. The marketing game was all new to me and I was scared, I admit it, and I wasn’t sure how to get the word out. I knew I had written a great book and I wanted the world to read it but if that was going to happen then I was going to have to promote it.
Creating A Bestselling Children’s Book
The idea of writing a bestselling children’s book is kind of a misnomer because you don’t write one… you are actually creating one out of thin air. That’s right. It’s all about the creation process. Not the book creation but the awareness, the branding and the advertising that gets your name out there as an author.
You have to create a “Buzz” for your book. Without that, your book will be dead in the water before anyone finds out about it. If you don’t have some kind of word of mouth going for your book then it will be almost impossible to get you and your book noticed. It doesn’t matter how hard you worked on writing it. What matters is how hard you work at getting the publicity it deserves.
Here’s a few surefire ways to whip up some interest for your children’s book.
- Press Releases – A finely crafted press release sent to the media can garner you great publicity. Even better, target it to something that is trending and you can piggyback on the publicity. Though you can get some publicity with free press releases, try to use a paid service that actually sends them out to not just the online media but to print and video media. This is where you will get the most bang for your buck.
- Use Social Media – Nowadays, you need to grab a following and there’s no better place than to start with Facebook, Twitter, Google+ as well as Pinterest and Instagram. The more people you can add to your fandom, the easier it will be to sell your books and that equates to becoming a best seller.
- Join Author Groups – If you are to make a name for yourself in the publishing world, you have to get to know other authors. Start a relationship with those in your genre and learn all you can on how they became bestseller and mimic what they do.
- Virtual Book Tours – The book tour as we know it, is dying out and has been replaced by a virtual tour. This is where you line up book bloggers and do a guest interview spot on their blog or show via a video, podcast or written blog post. Get enough of these and you will build up your fan base quickly and that can lead to sales.
- Leverage Your Hometown – To promote your children’s book, you’ve got to get out and contact people about it. Use your hometown to get some great publicity. Start with bookstores, both the big chain and independent ones, and ask to see if they have a Local author section. You can offer some autographed copies of your books. Contact local businesses about an interactive event that ties in with your book. This is good for both you and the local business. Contact your local schools and put on a presentation. This could be for just a few classes depending on the age group targeted to your books or you could put on a demonstration for the whole school. You could donate copies to the school and sell autographed copies while sending home a book order form with the children. Finally, contact local libraries and donate books and hold an event such as a reading or ask to teach children how to write. You can also send home with the children a book order form that directs to your website or wherever you sell your books.
You have to market your books as a children’s author. There’s no getting around it. Writing a bestselling children’s book depends as much on marketing as writing it so be prepared to do as much publicity as possible to get the word out.
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